The Secret of a Great Company Culture

Are you yearning for that great company culture that put Google and Intel at the top of the tech food chain?

Whether you are planning to build one or not, every company, no matter how big or small, has a company culture.

And it matters a lot! Why?

A killer company culture makes or breaks a company. It can be a blessing or a curse. Culture affects every aspect of the business — from profitability to customer service.

It also determines how productive your employees are! Studies have shown that a great company culture is the key to retaining creative talents as well.

No one wants to leave an awesome working environment right?

Here’s a fact: Because of Intel’s impressive company culture, the company only suffers a 2% turnover rate! A great company culture does not only retain employees, it attracts potential hires too!

Do you know that Google receives approximately 7,000 job applications every day? What a culture!

You don’t have to be Google or Intel in order to create an attractive culture. Any company can do it! How?

By focusing on employee happiness! Happy employees are more efficient, satisfied and productive compared to their counterparts.

The science of happiness does not start with a meeting with the CEO nor ends with free snacks. There’s more to it. Gretchen Rubin of The Happiness Project summarizes my point clearly in this quote:

“A workplace is far likelier to be a happy place when policies are in place to ensure that people regularly get acknowledgement and praise for a job well done, and where people feel that their happiness matters to their employers.”

HR leaders often sought advice on how to drive recruitment, foster employee engagement and to minimize turnover.

When it comes to creating a killer culture, employee happiness is all that matters. And The Science of Happiness will tell you how.

Kaspars.