HR Management Software CakeHR Expanding its Presence in the Nordic Region

With its second office abroad, CakeHR enters Estonian market, thus contributing to the company’s strategic development in the Nordic region

HR management software CakeHR, designed by a group of enthusiastic Latvians, can now be considered as one of the startup success stories.

Established in 2011, HR technology company is currently serving clients in more than 1000 cities worldwide.

Major clients include national airline airBaltic, the U.S. broadcasting company CBS local, e-commerce company Paperless Post.

With its second office abroad, CakeHR enters Estonian market, thus contributing to the company’s strategic development in the Nordic region.

The entry into the Estonian market is yet another step for the global growth campaign aimed at conquering new markets and creating tailored employee management HR technology solutions for the relevant market.

kaspars upmanis norberts erts cakehr team hr software
Norberts Erts and Kaspars Upmanis

CakeHR co-founder and CEO Kaspars Upmanis: “We are extremely pleased to be entering Estonian market. I am sure that our presence here in Estonia will benefit both employees and the work culture in general. Especially by helping companies to increase employee engagement and improve their work environment through modern technology.”

“By opening office in Tallinn, we are appointing Laura Liisa Lemetsar as our Business Development Representative. Laura is Board Member in MTÜ AIESEC Eesti and former National Finance and Legality Director at AIESEC Eesti. With her strong management skills and commitment to develop Estonian HR tech market, gives us a perfect platform for expansion into new geographical market.” says Janis Dubinskis, Head of Business Development at CakeHR.

cakehr hr software office
The kitchen

“If I have learned something during my time as a leader of an organization, then it is that you always need to have data about your people to know what they are missing or happy about. It has always been a trouble to find the fast and efficient way for evaluation, you as a leader and more over for your people. To understand our companies needs we should look into our employees needs. In the end of the day, employees are the ones who are ensuring sustainable financial growth what leads for definite growth of the company itself. Win-win!” adds L.L.Lemestar.

“Estonia’s ongoing economic development and steady SME value added growth means that there is an increasing need for innovative and secure HR technology solutions that address market needs,” says K.Upmanis. “Estonia is a very important piece to our business portfolio which will significantly expand our presence in this thriving marketplace”.

cakehr hr software office latvia
The office

Unlike older platforms which can be painfully slow and complex, innovative and user-friendly HR tool is designed to be fast and enjoyable to use for employees and managers. This improves employee engagement and identity in the company and the quality of data that they supply without the need for paperwork or spreadsheets.

Key functionality of the software:

– Leave management

– Scheduling and timesheets

– Performance appraisal

– Onboarding & off-boarding

– Centralised employee directory and database

– Recruitment management

– Organisational chart

cakehr hr management software
HR management software CakeHR

“We are convinced that the expansion of our network will enable us to provide our customers with an improved service delivery in their language. With our flexible HR solutions, we can meet the highly varied and demanding support service needs of new and existing customers. We are dedicated to efficiency, modern technologies and innovation and focus on excellence for the benefit of customers and employees,” says Norberts Erts, co-founder and CMO at CakeHR. “Our investment in Estonia, through sharing industry knowledge and best practice, means we are creating more opportunities for all stakeholders in the Estonian human resources sector and better integrating the local teams with those elsewhere in the world.”

cakehr mobile app ios android hr software
CakeHR mobile app

CakeHR Awards & Accolades:


Great User Experience, FinancesOnline

HR Category Leader, GetApp

Best HR Blogs, FitSmallBusiness

Best Small Business Blog, Market Inspector


#1 in People Analytics, Siftery

TOP Leave Management Software, Siftery,

Rising Star, FinancesOnline

HR Category Leader, GetApp

TOP25 in Human Resources, GetApp

TOP3 Workforce Management, Cloudswave

TOP10 Employee Management, Cloudswave

TOP100 HR Blogs, Feedspot


Top Attendance Tracking Software Products, Capterra


Platinum Mouse, LIKTA

Media Contacts 

Norberts Erts, Co-founder & CMO

Laura Liisa Lemetsar, Business Development Representative


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Written By

Norberts Erts

HR Degen and Product Marketing Manager at Sage. Former Co-founder of HR software company CakeHR (acquired by The Sage Group plc in 2019). Keep a sharp eye on HR, marketing, business, finance, science, technology, and the connections between them.