Mastering the Art of Recruiting on LinkedIn (Infographic)

In the age of recruitment 2.0, more and more employers are turning to social media to find and attract talent. Often thought of solely as marketing tools, social media platforms such as Facebook, Twitter and LinkedIn actually have much to offer as recruitment tools. What’s more, considering that 97% of say they logged onto at least one social network in the past month it makes sense to reach out to candidates where they already are.

When it comes to recruiting on social media there is one site that reigns supreme – LinkedIn. Since it was founded in 2003, LinkedIn has become the platform of choice for both recruiters and professionals looking for work. With over 500 million users and three million active job listings, it’s clear to see why the more business focused LinkedIn has risen to the top of the social media recruitment world.

LinkedIn is a recruitment 'powerhouse' according to Recruitment Grapevine. #recruitment #jobs #linkedin #WednesdayWisdom #carouselvacancieshttps://t.co/wWbtWpX23F via @RecruitmentGV

— Carousel Consultancy (@CarouselCons) May 15, 2019

Unlike many of the other social media platforms, LinkedIn is specifically designed to cater to the needs of the professional world. It has produced excellent features that aim to ease the job-hunting experience for candidates and the recruitment process for employers. For example, LinkedIn’s powerful search filter tool allows you to find people, opportunities or companies that match a very specific criteria.

Not only that, but LinkedIn also provides a way for companies to boost their employer brand. The company page function allows organisations to share an insight into their day-to-day activities. A well-maintained company page can make a crucial difference in the candidate’s decision as to whether or not to join you.

If you are keen to find out more about how to master the art of recruiting on LinkedIn, you should read this highly informative infographic from the folks at Ayers Management. This infographic offers a simple breakdown of the many ways you can use LinkedIn to ensure that our job posting is seen by the talent you want at your company.

My name is Colin Cuthbert and I am the Marketing Manager of Ayers Management -payroll and contractor management business based in Australia. We deliver streamlined Payroll, HR and Contractor Management solutions to contractors, recruitment agencies, consulting companies and corporations throughout Australia and New Zealand.

We at CakeHR, an HR software company, stay on top of the latest HR trends as it is important for us to know what are the challenges and opportunities our customers are focusing on, so they can leave the management of HR data and day-to-day errands to CakeHR.